CEO Global Network Podcast
🎙 Hosted by John Wilson, founder of CEO Global Network and author of GREAT CEOs and How They Are Made, this podcast delivers powerful insights for CEOs and executives looking to grow as leaders and drive lasting success.
Each episode features candid conversations with high-performing business leaders, expert speakers, and industry trailblazers—all focused on sharpening your leadership edge, building resilient companies, and improving your life, your team, and your impact.
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CEO Global Network Podcast
Jennifer Urosevic – President & CEO, Vision Loss Rehabilitation Canada
What does purpose-driven leadership really look like in practice?
In this episode of the CEO Global Network Podcast, host John Wilson sits down with Jennifer Urosevic, President & CEO of Vision Loss Rehabilitation Canada, to explore what it takes to lead with empathy, resilience, and impact in nonprofit healthcare.
Jennifer shares how a deeply personal connection to vision loss has shaped her 20+ year career, how frontline experience influences executive decision-making, and why investing in workplace culture directly translates into better client outcomes. The conversation also dives into accessibility gaps that still exist today, lessons from client-centered care, and practical ways leaders can protect themselves from burnout while staying connected to purpose.
This is a powerful discussion for CEOs and senior leaders who believe leadership is not just about results - but about service, culture, and meaning.
00:00 – Introduction
John welcomes Jennifer to the CEO Global Network Podcast and introduces her role as President & CEO of Vision Loss Rehabilitation Canada, highlighting her extensive career in the sector.
00:48 – Question:
You’ve spent over two decades advancing services for people with vision loss. What personal “why” continues to fuel your commitment to this work?
01:01 – Jennifer
Jennifer shares her personal connection to vision loss through family members and explains how that connection drives her advocacy, leadership, and commitment to equitable access across Canada.
01:44 – Question:
Vision Loss Rehabilitation Canada was recently recognized as a great employer. What cultural practices had the biggest impact on creating a healthy, empowering workplace?
01:59 – Jennifer
Jennifer discusses her leadership philosophy that healthy, happy teams deliver better care, and introduces the Joy in Work framework as part of VLRC’s strategic plan.
02:59 – Question:
You’ve held roles from frontline program delivery to national CEO. How has that ground-up perspective shaped the way you lead today?
03:11 – Jennifer
Jennifer reflects on her early frontline work, her growth at CNIB, and how understanding client needs firsthand continues to shape strategy, advocacy, and leadership decisions.
04:46 – Question:
The GAIN Program helps people navigate complex disability supports. What barrier are you most determined to break down next?
05:02 – Jennifer
Jennifer explains why accessibility is still often an afterthought—from the built environment to digital systems—and how lack of accessible information remains a major barrier.
05:56 – Question:
Client-centered care is core to your leadership. Can you share a moment when client insight changed your strategy or approach?
06:12 – Jennifer
Jennifer shares a pivotal client interaction that reshaped how services are delivered, leading to a “right service, right time” philosophy rooted in client goals.
07:29 – Question:
Many leaders in nonprofit healthcare face burnout. What is one habit or boundary that helps you stay energized and connected to purpose?
07:45 – Jennifer
Jennifer emphasizes staying close to frontline work, prioritizing self-care, setting boundaries, and modeling sustainable leadership behaviors.
08:34 – Closing
John thanks Jennifer for her leadership, insights, and service, highlighting the leadership lessons shared throughout the conversation.
