CEO Global Network Podcast
🎙 Hosted by John Wilson, founder of CEO Global Network and author of GREAT CEOs and How They Are Made, this podcast delivers powerful insights for CEOs and executives looking to grow as leaders and drive lasting success.
Each episode features candid conversations with high-performing business leaders, expert speakers, and industry trailblazers—all focused on sharpening your leadership edge, building resilient companies, and improving your life, your team, and your impact.
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CEO Global Network Podcast
Dan Snow, Founder & CEO of Snow Collective – Building High-Performing Teams and Growth-Driven B2B Marketing
In this episode of the CEO Global Network Podcast, John Wilson sits down with Dan Snow, Founder and CEO of Snow Collective, to explore how mid-size B2B companies can grow efficiently while maintaining a cohesive team culture. Dan shares his journey from working in ad agencies to founding his own marketing firm, highlights some of his most creative campaigns, and offers actionable strategies for leaders looking to build high-performing teams and make smart, impactful marketing decisions.
From “less is more” in digital marketing to choosing the right clients and fostering a collaborative culture, this episode is packed with practical advice for CEOs and business leaders aiming to grow smarter, not just bigger.
Dan, I can't thank you enough for being on the CEO Global Network podcast. Really appreciate you taking the time to be with us. Thank you.
Dan Snow (00:07)
My pleasure, my pleasure, John.
John Wilson (00:09)
Well, that's great. And I want to just let everybody know that you are the founder and CEO of Snow Collective. Your organization creates strategies and marketing content that help B2B businesses grow.
Dan Snow (00:31)
Yes, I'm thankful to say. I'm glad that rumors are going around.
John Wilson (00:40)
You do great work.
Dan Snow (00:40)
Thank you.
John Wilson (00:40)
You're a great looker. Yeah, 100%. So a couple of questions for you, and maybe we'll just get right on started with the first question. How did you go from working for other people to founding Snow Collective and leading your own team?
Dan Snow (00:59)
I started in advertising when I was 19 years old… [continues with story of career transition]
John Wilson (01:52)
And putting a heck of a team together.
Dan Snow (01:55)
That's what it's all about… [continues about team motivation]
John Wilson (02:15)
What strategies do you use, Dan, to help mid-size B2B companies grow while still staying efficient and very cohesive?
Dan Snow (02:21)
Great question. For B2B businesses… [explains approach to marketing strategy]
John Wilson (03:11)
How do you decide what clients, Dan, that you're going to take on and what clients you might take a pass on? Do you have kind of a decision rule on that?
Dan Snow (03:23)
We work specifically with B2B organizations… [continues about client selection]
John Wilson (04:05)
Yeah, no, that's why you love what you do so much, because of the people that you're with. What has been your most creative or unexpected campaign? And what did you learn from it?
Dan Snow (04:20)
There is… [shares Nissan Pathfinders/Habitat for Humanity campaign]
John Wilson (05:45)
How do you build and maintain such a high-performing team in a competitive marketing industry?
Dan Snow (05:48)
Our culture really attracts people… [continues on team and culture]
John Wilson (07:00)
Yeah, you've developed a tremendous culture. Last question, Dan, and then we're gonna wrap up. What trends in digital marketing and B2B branding do you think are the most important for companies to really embrace now?
Dan Snow (07:18)
I'm gonna start with less is more… [continues about digital marketing trends]
John Wilson (08:15)
Well, isn't that great counsel for people…
Dan Snow (08:42)
I do. And with that said, anyone watching, if you'd like it, call me in line…
John Wilson (09:07)
Yeah, 100%. It's great having you part of the CEO Global Network community, Dan…
Dan Snow (09:12)
Thank you. My pleasure, John. Thanks for the invitation.
John Wilson (09:33)
Yeah, you're more than welcome.
