CEO Global Network Podcast
🎙 Hosted by John Wilson, founder of CEO Global Network and author of GREAT CEOs and How They Are Made, this podcast delivers powerful insights for CEOs and executives looking to grow as leaders and drive lasting success.
Each episode features candid conversations with high-performing business leaders, expert speakers, and industry trailblazers—all focused on sharpening your leadership edge, building resilient companies, and improving your life, your team, and your impact.
Join a community of CEOs helping CEOs succeed.
CEO Global Network Podcast
Darrell Keezer, Founder and CEO of Candybox Marketing - Making Digital Marketing Actually Work
In this episode of the CEO Global Network Podcast, host John Wilson sits down with Darrell Keezer, founder and CEO of Candybox Marketing and a keynote speaker on Marketing & AI.
Darrell shares how his journey began in 2008, the evolution of Candybox Marketing, and his mission to make digital marketing actually work for businesses. He dives into how AI is transforming consumer behavior, why AI-driven searches are 8–12x more effective than traditional ones, and how prediction is reshaping marketing strategies.
From surprising questions on stage to his take on the best platforms for B2B and B2C growth, Darrell offers practical insights every CEO and executive can apply. Whether you’re scaling a business, rethinking digital strategy, or navigating the future of AI, this episode delivers valuable takeaways.
00:00 – Introduction
John welcomes Darrell Keezer to the CEO Global Network Podcast and highlights his expertise.
00:23 – The Start of Candybox Marketing
Q: What inspired you to start Candybox back in 2008, and how has your vision evolved?
Darrell explains his early career, frustrations with traditional marketing, and why he created an all-in-one agency model.
03:39 – The Impact of AI
Q: How do you see AI changing the landscape of digital marketing over the next two years?
Darrell details how AI is reshaping consumer behavior, why AI-driven searchers convert up to 12x better, and how marketers must adapt.
07:48 – On Speaking Engagements
Q: You speak at 40+ events a year. What’s the most surprising question you’ve been asked on stage?
Darrell shares a funny story about an audience member asking about his T-shirt.
08:41 – Choosing One Channel
Q: If you had one marketing channel to dominate, which would it be and why?
Darrell highlights LinkedIn for B2B success and Reddit as an underutilized goldmine for B2C brands fueling AI search.
10:24 – Closing Thoughts
John wraps up the conversation, thanking Darrell for his insights and practical advice.
