00:00 – Introduction
John welcomes Karim back and reflects on their first meeting.

00:20 – Origins of DULCEDO
Q: What inspired you to expand from a high-profile model agency into a full, multidisciplinary talent management company?
Karim shares how DULCEDO evolved to elevate voices with influence and create lasting partnerships.

02:04 – Spotting International Influence
Q: How do you identify talent with international influence versus local success?
Karim explains the early days of social media, forecasting the industry shift, and moving toward influencer representation.

03:57 – Introducing Influencer Marketing in Canada
Q: What was your biggest challenge in introducing influencer representation when it was new?
Karim details the early resistance from brands, the education process, and the turning point when results spoke for themselves.

06:12 – Company Culture Across Offices
Q: How do you maintain culture and alignment across offices in Montreal, Toronto, and LA?
Karim discusses carrying culture through early ambassadors, adapting during COVID, and using structured processes to keep teams connected.

08:55 – Lessons from Startups & Peer Groups
Q: How has working with startups influenced your approach to growing DULCEDO?
Karim reflects on Le Cercle, the power of peer groups, transformative advice, and building invaluable networks.

11:28 – Closing Reflections
John and Karim highlight the value of peers, mentorship, and learning from others.

12:16 – Outro
Episode wrap-up with thanks and final remarks.