CEO Global Network Podcast

Nick Dean, President & Director at The Keg Restaurants Ltd. – Focus, Discipline & Culture at Canada’s #1 Restaurant Employer

John Wilson Season 1 Episode 13

How do you build a workplace that people love—enough to be ranked the #1 restaurant employer in Canada? In this episode of the CEO Global Network Podcast, host John Wilson sits down with Nick Dean, President & Director at The Keg Restaurants Ltd. Nick shares practical leadership lessons from a “zigzag” career spanning agencies, cannabis, and hospitality - plus the timeless principles that let “wild ducks fly in formation.”

You’ll learn:

  • The cultural foundations behind The Keg’s long-running people-first reputation
  • Why focus and discipline beat “growth for growth’s sake”
  • How curiosity and asking great questions unlock better decisions
  • A playbook for aligning complex stakeholders with transparency and integrity
  • The surprising leadership lessons Nick learned from being a dad of three

Highlights: owner’s-mindset empowerment, sharing bad news quickly, acting to create opportunity (and pivoting fast), and leading like a coach who sets the vision - then gets out of the way.

[00:00] John Wilson (Intro)
Hey there, Nick. I can't thank you enough for being on the CEO Global Network podcast… thank you very much.

[00:12] Nick Dean
It’s my pleasure, John. Happy to be here.

[00:13] John Wilson – Question
Congratulations—the Keg was recently ranked Canada’s number one restaurant employer. What does it take to build a workplace that earns that kind of loyalty?

[00:27] Nick Dean
Credit goes back to founder George Tidball (1971) and a deep focus on people and culture. We invest in community-building (ski events, softball, celebrations) and empower staff to behave like owners. That accountability and trust drive the culture—and are a big reason we’re recognized as a top employer.

[01:29] John Wilson – Question
You’ve led agencies, cannabis, and now hospitality. What’s the common thread in how you lead?

[01:40] Nick Dean
My career’s a zigzag—CEO of an ad agency (never wrote an ad), cannabis (never used the product), hospitality (never worked in a restaurant). The throughline: surround yourself with subject-matter experts and lead like a coach—set vision and objectives, let great people play their game, give feedback, then get out of the way.

[02:43] John Wilson – Question
You’ve scaled fast-paced businesses in regulated and creative industries. What leadership principle always holds true?

[02:52] Nick Dean
Two, actually: focus and discipline. Early on I chased growth for growth’s sake. Now, we scale for the right reasons—do diligence, ask hard questions, avoid shiny-object distractions. Discipline wins.

[03:34] John Wilson – Question
You’ve been described as entrepreneurial and curious. How do those show up day to day?

[03:46] Nick Dean
I ask a ton of questions—curiosity first, opinions later. And while I’ve been a “hired gun,” I act entrepreneurially with discipline because it’s shareholders’ money. I believe action creates opportunity—move, learn, pivot, keep momentum.

[05:09] John Wilson – Question
As a CEO working with boards, agencies, and franchise teams, how do you align complex stakeholders?

[05:22] Nick Dean
I love our founder’s line: “I hire wild ducks—but my job is to make sure wild ducks fly in formation.” Over-communicate the shared vision, share bad news quickly, be transparent, and act with integrity—tell every group the same truth and manage expectations clearly.

[06:22] John Wilson – Question
What have your three sons taught you about leadership that no MBA could?

[06:32] Nick Dean
Humility—dinner-table chirps keep you grounded after tough days. And ambition—kids shifted my focus from me to family; it sharpened my career drive and purpose.

[08:14] John Wilson (Closing)
Nick, thanks for joining us—lots of nuggets in there. We look forward to seeing you again soon.

[08:34] Nick Dean
Thanks so much, John. My pleasure.

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