00:00 – Welcome
John introduces Pino and recalls their first meeting in Montreal.

00:33 – From store manager to CEO: what core value has stayed constant?
Pino shares why grit and perseverance have been the foundation of his success.

01:28 – How do you balance nostalgia with innovation at BeaverTails?
Pino explains how the brand honors tradition while staying fresh for new generations.

03:38 – What leadership moment during COVID defines you the most?
Pino reflects on tough layoffs, record-breaking rebounds, and the importance of accountability.

05:50 – What’s the most unexpected lesson you’ve learned from working with franchisees?
Pino talks about the surprising lack of planning he’s seen, and why hope isn’t a plan.

07:08 – How do you decide when to stick with tradition and when to innovate boldly?
Pino describes BeaverTails’ product innovations and the principle of “breaking it before it needs fixing.”

09:11 – What’s the one lesson you wish every entrepreneur learned earlier?
Pino emphasizes focusing on culture and brand growth over transactional growth—and how financial success always follows.

11:32 – Closing
John thanks Pino for his insights and contributions.