
Jennifer La Forge
Jennifer La Forge is the General Manager of Rakuten Rewards Canada and a Board Member at Easter Seals Ontario. With over a decade of experience in the digital and e-commerce space, she has helped Rakuten Rewards Canada generate over $100 million in cash back for its members. Jennifer is a passionate leader known for building high-functioning, autonomous teams that drive growth through strategy, innovation, and operational efficiency. Her leadership earned her the Globe and Mail’s Best Executive Award in 2022. As a consumer-centric leader, Jennifer is committed to delivering measurable value while fostering a company culture based on trust and transparency.